Moderate Drinking Essays - Alcohol Abuse, Drinking Culture, Alcohol

Moderate Drinking Moderate Drinking Alcoholism is a serious subject that relates to everyone in our society. The question of whether alcoholism should be allowed or not, forms an argument whether alcohol if drank in moderation is good for recovery or not. Many people drink in moderation to control their drinking problems, but the counter argument says its addictive. Not only are they destroying their liver, but they are also taking a risk of getting in trouble by the law. There are a lot of issues that come up about drinking, but maybe these people can not stop one day to the next. It doesnt make them bad people if they are trying to quit by drinking in moderation. It seems that in our society, a person is either a social drinker or an alcoholic. Sometimes people drink to relieve anxiety over relationships, work, and money. There are a lot of risk factors that go with drinking alcohol such as anxiety, tension, erosion, vomiting, liver disease, and cessation of menses in women, but that is why there is such a thing as drinking in moderation. Drinking in moderation consists of no more than one drink a day for women and no more than two drinks a day for men. What is one drink? ? 1.5 ounces of distilled spirits (80 proof) ? 5 ounces of wine ? 12 ounces of regular beer As long as alcohol is consumed moderately, some of the disorders that are caused by drinking will be least likely to occur. When people seek help from traditional alcohol abuse treatment systems, they are immediately labeled as an alcoholic and told they must quit alcohol altogether. It is no wonder that many people continue to over drink. They are stuck between a treatment system that says, we are powerless victims of disease and incapable of changing behavior(Gilliam 17). Familiar with these belief and treatment systems, people do not seek help when they discover they have a problem with overdrinking. If people were offered a more moderate approach to their problem drinking, they would seek help earlier and have a better chance to moderate their drinking and avoid becoming an alcoholic. Most drinkers do not have a genetic predisposition for alcoholism. They develop a drinking problem in response to the ups and downs of daily life. Most drinkers suffer from years of alcohol abuse before they cross the line to alcoholism. If people drink light it can reduce stress and the risk of heart disease. Sensible alcohol consumption can factor into longer life expectancy. Moderate drinkers have also been shown to outlive heavy drinkers. On the other side of the argument, society complains that the legal alcohol consumption needs to be stopped. They complain without realizing the reason why people consume alcohol. The reasons behind consuming alcohol could be problems that the person is having in their life. The alcoholic wants to get over alcoholism but it just takes time. Doctors do not know the real reason why alcoholics drink. Studies indicate many people drink alcoholic beverages to escape from tensions, frustrations, and anxieties. Some people handle everyday tensions by developing psychological defenses. The alcoholic tolerance for daily stress is so low that he or she resorts to alcohol as a drug for relief. The alcoholic usually believes that only by drinking alcohol can he make his life bearable. Even though these reasons make the average alcoholic seem as a bad person, Doctor Boshes believes the individual who is an alcoholic has violent reactions when he cannot obtain the usual amounts of alcohol(Bender 66). This is the reason why drinking in moderation plays an important role to the end of alcoholism for an alcoholic. Amy Alcotts opinion is that alcoholism is a complex disorder for which a combination of treatments may be necessary for recovery. If the alcoholic is in the acute phase of alcoholism and is suffering from complications such as delirium tremens or serious health problems, hospitalization may be necessary. We can not make an alcoholic commit him or herself to recovery(Bender 89). Some therapists suggest that family members may influence the alcoholic by not supporting drinking activities, by seeking therapy for themselves, and by not joining in the alcoholics denial of the problem. Alcoholism is sometimes thought of as a

Summary and Response to When Bad Thing Happen to Good People essays

Summary and Response to When Bad Thing Happen to Good People essays Rabbi Harold S. Kushner's work, When Bad Things Happen to Good People, was inspired by the suffering he experienced with the tragic death of his son, Aaron. He, like many people who experience tragedy and loss, especially the loss of a child, experienced a search for meaning and a crisis of faith. This is especially interesting, considering the fact that Kushner is a Rabbiand it shows how "bad things" can cause a struggle in faith in anyone. He writes that he composed the book for people, like him, "who have been hurt by life," and now struggle with God as a result. Kushner begins his book with a discussion of the universal question, "Why do the righteous suffer'" He then provides a summary of the commonly quoted "reasons," including punishment, trial (the righteous being "tested), suffering as contribution to a "grand design," as an education, Kushner then comments on the "story of Job," the archetypal Biblical tale quoted in relation to suffering, and concludes that God is not all powerful, but, instead is "all good." The third chapter deals with indiscriminate suffering, i.e. "wrong place at wrong time." And concludes that some things "just happen" for no In chapter four, Kushner comments on the fact that good people are not exempt from suffering. People don't suffer because of being "bad." Instead it is due to "natural law," which is blind. The fifth chapter deals with "evil," and the human ability to choose it. That some evil committed by people (do to their human choice), can result in sufferingthat has nothing to do with God. Kushner points out in chapter six that God can only help those who help themselves accept or handle their sufferingthat the individual can contribute to suffering by their reaction to it. Chapter seven asserts that God cannot do ev ...

History Essay Example | Topics and Well Written Essays - 750 words

History - Essay Example However, the debate is over the fact that whether or not Preston had ordered the men to fire or all hell broke loose when a man fired his musket and others followed suit, without any orders and the blame was placed on Preston entirely. As a result, five people were dead by the end of the firing and Preston was charged for murder and during the trial, 81 people came forward as witnesses out of which only 15 were allowed by the Crown; those that were not allowed stated that the attacks had been planned by the colonists beforehand. According to the deposition given by Preston personally, it was stated that the mob had gone out of control and that people were verbally as well as physically abusing each other. They literally dared the army to shoot and fire and bring them down and even then the army held its own. Preston stated that when asked, he denied his men to shoot at all costs and kept saying no whenever he was asked. However, the rioters refused to back down and hit one of the sol diers with a stick on his head; this infuriated a few other soldiers who then started firing without any commands being given to them, as an act of self defence, against the raging mob. The witnesses on behalf of Preston all stated that they did not hear him ordering anyone to fire, instead heard him asking his soldiers to stop even after they had begun firing. The orders had come not from Preston but from another source. Thomas Preston’s trial brought in the issue of a reasonable doubt which gives the defendant an opportunity to save himself on the basis of a chance that he was not guilty in his actions. When the mob hit Private Hugh Montgomery, the army assumed that Preston would open fire on the people that were turning into rowdy animals and provoking them to attack. The soldiers fired despite Preston standing between them and the mob and their uneven bursts of fire and fury killed eleven innocent people in the process. Paul Revere, one of the key figures in the revolutio nary movement that took place in America, engraved the sights and sounds of the Massacre in a manner that highlighted the plight of the people suppressed under British tyranny. His creation of the controversy taking place on King’s Street has become one of the most powerful pieces of art in the history of the American Revolution depicting the British grenadiers standing calm in suit but shooting with their rifles at the disturbed mob on the other side of the street. In his engraving, Revere has deliberately failed to draw the snow and the ice covering the streets and also has depicted Crispus Attucks, the black man as a white because he wanted to display the high level of repute that Attucks should have received as the very first martyr as a result of the riot – the colour white displaying the highest level of authority and deserving. Preston moved to Ireland, it had been presumed, after leaving Boston and not being acquitted for the trial; according to personal opinio n, he was a scapegoat caught in the riot. His duty was to take care of his soldiers and command them and despite giving them orders to not shoot or fire, they opened fire in order to protect themselves. Preston cannot be held guilty against the backdrop of such facts where the soldiers were not trained enough to follow their heads and not their hearts; they feared their own lives and that is why went against their officer, however he could not have been held guilty and charged for the murder that he has not committed. Witnesses continued

Good Samaritan Act - Reynoso v. Newman Essay Example | Topics and Well Written Essays - 500 words

Good Samaritan Act - Reynoso v. Newman - Essay Example With respect to the case, he was plaintiff and appellant. The defendant and respondent was Mr. Jeffrey L. Newman (FindLaw, â€Å"REYNOSO v. NEWMAN†). Outcome The Good Samaritan Laws are those that defend people who decide to serve others as similar to one who are injured or are ill. This law differs from one jurisdiction to another. The principles that pertains the Good Samaritan laws operate in countries such as Australia where the foundation of the legal system is the English Common Law. The case here is related to the Good Samaritan Act. Bruce Adams who was a DDS by his occupation had put his patient named Orlando Reynoso under general anesthesia. The reason behind this was that Mr. Adams wanted to perform oral surgery. According to the records, it is evident that San Diego county dentist has been administering the anesthesia as Reynoso was mentally retarded by birth. As a result he couldn’t sit calmly throughout the dental procedure. After Mr. Reynoso was sent to th e recovery room, it was recognized by the dentist that the oxygen saturation levels of the patient were low. Therefore, according to the recommendations of Dr. Lo, Reynoso was sent to the hospital for further treatment in which an aspiration related to blood might arise. Later Mr. Adams called up his friend, a physician named Jeffrey L. Newman, in order to gain second opinion. Mr. Newman arrived shortly after Mr. Adams called him.

Poor Interpersonal Skills Essay Example | Topics and Well Written Essays - 500 words

Poor Interpersonal Skills - Essay Example The action plan to deal with the situation is to have a personal meeting with Bethany to address the issue. I must come prepared with evidence of the problem including employee complaints, a periodical evaluation of her performance, and any other source documents to establish a pattern of her inability to communicate effectively. In the meeting I should reiterate to Bethany that the company believes in her abilities as a professional in the accounting field, but that it is imperative for her to improve certain aspects of her behavior at work particularly those associated with her interpersonal abilities. As a manager Bethany now has more responsibilities and the firm expects more out of her. In the meeting I will tell Bethany that her job is not at risk and that an action is going to be created to remedy the situation. After the initial meeting I will arrange another meeting in two weeks to provide an action plan for Bethany to improve her communication skills. I will seek the assist ance of the human resource department in this matter.

Enhanced Frame-based Video Coding

Enhanced Frame-based Video Coding Abstract- This paper displays the improved edge based feature coding plan. The info source feature to the improved edge based feature encoder comprises of a rectangular-size feature and states of subjectively molded questions on feature outlines. The rectangular edge composition is encoded by the ordinary casing based coding method and the feature objects shape is encoded utilizing the form based vertex coding. It is conceivable to accomplish a few valuable substance based functionalities by using the shape data in the bit stream at the expense of a little overhead to the bitrate. Magic words Video coding, substance based, hyper feature, intuitiveness, shape coding, polygon. I. INTRODUCTION Through the years, the advanced feature engineering has been developing rapidly regarding the ways feature substance is delivered, conveyed, and devoured. Accordingly, clients are not content with just the pressure efficiency in a feature coding engineering; they are currently requesting more peculiarities. To meet the client requests, the new feature coding plans are obliged help substance based intuitiveness, permit content- based feature indexing and recovery, adapt up to data transfer capacity and bit slip rates of transmission systems, and accomplish retrogressive similarity with existing feature coding plans notwithstanding giving a decent squeezing efficiency. For this reason, the new feature encoders oblige the source info feature to be in such a structure, to the point that the feature substance can be effectively identified and described. The info feature source to the article based feature coding approach in MPEG-4 standard [1] is as discretionarily formed feature items and their shapes as demonstrated in Fig. 1(a). The MPEG-4 item based feature encourages client intuitiveness with individual items. Notwithstanding, the decoders focused around prior MPEG models are not equipped for interpreting the MPEG- 4 item based feature bit streams. Besides, the exact division of semantically compelling items from a rectangular feature still remains a testing issue. Then again, erroneous division of feature items might antagonistically influence the pressure efficiency [2]. In the sub-picture coding [3], a feature casing is apportioned into one or more client defined non-covering rectangular sub-pictures and a remaining foundation picture (see Fig. 1(b)). It is conceivable to appoint distinctive mistake insurance and quality levels to diverse sub-pictures focused around their imperativeness by utilizing sub-picture coding. In any case, the rectangular sub-pictures dont by and large speak to the genuine feature objects with which a client might want to cooperate. Some feature transmission plans propose typifying the MPEG-2 and the MPEG-4 feature streams inside the MPEG-2 vehicle stream to give the worth included administrations, for example, substance based intelligence [4]. Despite the fact that these plans furnish the retrograde similarity with the current (a) (b) Fig. 1. Cases of info source feature designs for (a) the MPEG-4 item based coding, and (b) the sub-picture coding. traditional MPEG-2 decoders, they have the disservice of considerably expanding the expense of the decoders so as to backing more than one MPEG standard. The goals of the proposed upgraded casing based feature encoder (EFBE) are the accompanying: 1) to serve as a basic augmentation of the customary edge based feature encoder architectures and to give retrogressive similarity, 2) to accomplish about the same execution as far as feature quality and packing proportion as contrasted with the ordinary edge based feature coding execution, and 3) to address the client requests for substance based functionalities. The construction modeling, the peculiarities and the execution of the upgraded edge based coding plan are portrayed in the accompanying. II. PROPOSED ENHANCED FRAME-BASED VIDEO CODING In the proposed improved casing based coding, the data source feature comprises of a rectangular-size feature and states of subjectively molded protests on feature outlines. We define the object of investment (OOI) in a rectangular edge feature as the subjectively formed semantically significant feature object which is of enthusiasm to a client. There are three steps included at the present time getting the coded representation of feature utilizing the improved edge based feature coding scheme:1) preprocessing, 2) encoding shape and composition, and 3) post- preparing. In the first step, an OOI is identified and its shape data is gotten as either a layout form representation or a division veil. The diagram shape representation of an OOI can be acquired by denoting the framework of OOI on the screen physically; along these lines the shape data can be effectively produced by a client. Programmed division [6] and self-loader division procedures [7]. For the proposed EFBE, the limits of portioned feature articles require just speak to a rough blueprint of the range having a place with a feature object and there is no necessity for division to be exact. In the second step, the rectangular casing surface and the feature objects shape are encoded. The square graph of the EFBE is indicated in Fig. 2. The post-preparing step includes partner the shape data with Fig.2 The enhanced frame-based video encoder. he composition of the item it speaks to. The state of an OOI identifies the range fitting in with the OOI on the rectangular casing feature so that the region carries on as a hotspot on the feature outline. This hotspot is connected with a connection to an alternate terminus like a hyperlink in the World Wide Web. This connection can be to either an alternate feature (which might possibly contain joins) or a HTTP protest, for example, a page, file, or CGI script. The following and in addition the connection data is multiplexed into the bit stream alongside surface and shape data. In this paper, we concentrate chiefly on the second venture to propose another feature encoding plan, Whatever the strategies utilized for preprocessing and post-transforming. Encoding shape and surface. As indicated in Fig. 2, the significant segments of the proposed EFBE are edge based composition coding and shape coding. The shape coding is performed in two steps: 1) polygonal rough guess of shape limit, and 2) vertex coding. The composition and shape bits are multiplexed into a solitary bit stream. The EFBE has two modes of operation: autonomous shape- surface (IST) mode and ward shape-composition (DST) mode. The IST/DST switch permits the exchanging between the two modes. In the IST mode, the rectangular edge surface and feature objects shape are encoded autonomously. Shape coding: Unlike the MPEG-4 which utilizes bitmap- based strategies for shape coding, the proposed EFBE utilizes form based method which fits the semantic shape characterization. The shape form as either the division veils limit or the framework shape representation of OOI is approximated by a polygon utilizing successive technique such that the separation between the polygon and the form is short of what or equivalent to a given average rough guess mistake ÃŽ ´ . In consecutive strategy, the form is checked from an introductory indicate on the bend focus the longest conceivable edge having the rough guess blunder short of what or equivalent to ÃŽ ´. The procedure is rehashed with the end purpose of the current edge as the following beginning stage. The vertices of the polygon are coded utilizing the article versatile vertex Fig 3. The horizontal and vertical distances of the vertex ai belonging to polygon A from polygon B. encoding system depicted in . The measure of shape mutilation is controlled by differing the estimation of ÃŽ ´Ãƒâ€ ; the bigger the estimation of ÃŽ ´ , the higher the shape twisting. Lossless shape coding is accomplished by setting ÃŽ ´0 . The separation between the polygonal rough guesses of OOI shape in the current and the reference casing is utilized to catch the measure of worldly variety fit as a fiddle. The separation between two polygons is processed as takes after. Let A and B be the polygonal estimates of the current and the reference OOI shape. Let hi and vi be the flat and vertical separation of the ith vertex of A from B (see Fig. 3). At that point the separation of A from B is defined as DAB =max (di) where di=min(hi , vi ). For the objects of investment, for example, talking-head, the variety OOI fit as a fiddle over an arrangement of adjacent casings is typically little. Accordingly when the lossy shape coding is craved, the shape data is not transmitted with each casing. Rather, the polygonal estimate of the current OOI shape is coded and transmitted just if the separation between the polygonal estimates of the current and reference OOI shapes is more prominent than or equivalent to an edge T . Overall no shape data is transmitted in the current edge. At the decoder, the most as of late decoded shape is utilized to distinguish the OOI if no shape data is available in the current edge. 2) Texture coding: The essential steps of composition coding in the EFBE are basically the same as those in a normal rectangular edge based encoder. These fundamental steps comprise of separating a feature outline into an exhibit of essential units called macro squares and preparing every macro square by applying discrete cosine change, quantization and variable length coding. Truth be told, the surface coding square in the EFBE can be any rectangular edge based feature encoder (e.g., MPEG- 1, MPEG-2 or MPEG-4 (basic profile) feature encoder). In our execution of EFBE, we have utilized MPEG-4 (straightforward profile) encoder for casing based feature composition coding. In the DST mode, the shape data is utilized to alter the composition coding parameters. The fundamental thought is to encode the composition in the area having a place with the polygonal estimate of the OOI shape with a finer quantization as contrasted with whatever remains of the feature outline. The quantizer qualities utilized for the two locales are installed in the header data which is annexed to the shape bit stream. At the decoder, the decoded shape data is used to accurately distinguish the locale fitting in with feature question on the feature outline and the quantizer data in the bit stream header is used for disentangling the edge surface. 3) Multiplexing shape and composition bits: The proposed upgraded casing based feature coding plan includes the multiplexing surface bits with the extra bits comprising of the shape bits and the bits that are produced by the post- preparing stage for following and connecting the objects of investment. The proposed improved casing based feature decoders would use the extra bits to give the substance based functionalities. We utilize the client information parcel insertion plan for MPEG-4 is depicted for this reason. We join the shape bits, extra header bits and the connection data bits into client information and spot the client information into the bit stream created by the edge based composition coding piece of the EFBE. III. FEATURES OF THE EFBE The construction modeling of the proposed EFBE is planned such that it can be actualized as a basic augmentation of a current casing based encoder structural planning. The main extra multifaceted nature that EFBE adds to a casing based encoder is that needed for shape coding. At the point when an EFBE bit stream is gotten by a current traditional edge based feature decoder, the shape data exhibit in the bit stream would essentially be overlooked and just rectangular casing composition would be decoded and showed. Since the shape and surface are encoded autonomously in the IST mode operation of EFBE, the IST mode furnishes the retrograde similarity with the routine edge based feature decoders. Notwithstanding, the DST mode of EFBE Fig. 4 The source videos used in our experiments: a) the first frame in Akiyo and the corresponding shape contour of the OOI, and b) the third frame in Foreman and the corresponding shape contour of the OOI, does not help retrogressive similarity with the current customary edge based decoders on the grounds that the composition coding is reliant on the shape data in this mode of operation. The installed shape data in the bit stream of the EFBE can be used to help a few substance based functionalities. At the beneficiary, the shape data of a feature protest in the bit stream encourages the identification of the locale having a place with the item as a hotspot on the rectangular casing. A hyperlink can be accommodated the item on the rectangular casing when a client initiates the article by clicking on the hotspot. Subsequently the decoded feature works just about like a Web page, permitting individuals to connect with the picture on the screen. Such a feature bit stream in which a connection and substance data is connected with a district on a feature casing is for the most part alluded to as Hyper Video. Besides, lossy shape coding can be utilized to accomplish higher clamping. The annotation of feature hyperlinks as little symbols containing the polygonal estimate of article con- visit can be shown at the base of the rectangular feature for a client to distinguish the problem areas in an edge. Here, the annotations give a thought regarding the present, past and next scenes to a client through the showcase of polygonal close estimations that give semantic depiction of the items in the scenes. This will permit a client to effortlessly look for a scene in a feature. Besides, amid quick forward or quick invert operations, no one but shape can be decoded and showed as opposed to deciphering the whole rectangular casing surface. In the event that the limits of the shape cover consummately match the genuine limits of OOI (as on account of shape data acquired through the standard blue-screen system in studio situations), one may pick the lossless shape coding by setting the polygonal estimate lapse ÃŽ ´=0 . This permits the client to concentrate the OOI from the rectangular casing and overlay the OOI on a foundation picture of his own decision to show a feature scene which is unique in relation to the one present in the bit stream. The DST mode of the EFBE is fit for giving extra substance based functionalities, for example, allocating distinctive quality, clamping, and lapse insurance levels to the areas of investment and the remaining zones in a feature outline. IV. EXPERIMENTAL RESULTS The ordinary edge based feature encoder (CFBE) in the MPEG-4 Verification Model (VM) programming [1] is utilized as the premise to actualize the proposed EFBE. We joined the accompanying modifications to VM programming: 1) expansion of our shape coding module, 2) conformity of quantization step focused around shape data in the DST mode, and 2) multiplexing the client information comprising of encoded shape data and the connection data of hotspots with the composition and header information. We utilize the first 100 edges of the 30hz CIF-size Akiyo and Foreman feature groupings and related OOI shape forms in our analyses. Fig. 4 demonstrates an example outline and related OOI shape form in the first features. The feature successions are encoded at 10 edges/sec; so there are 34 coded casings in the bit stream. Initially, we think about the execution of the IST mode of the EFBE with the execution of the CFBE. Since the surface coding in the IST mode of EFBE is the same as that in the CFBE, both the encoders yield the same feature quality. In this manner, we look at just the bit stream size. The accompanying encoder settings are utilized. A fixed quantization venture of Q=16 is utilized amid surface coding. For the EFBE, we have to define two extra parameters to be specific ÃŽ ´ and T connected with shape coding. In our investigations, we set ÃŽ ´=10 and we use T=0 for Akiyo and T=5 for the Foreman. The Fig. 5 demonstrates the polygonal rough guess of OOI in an edge for ÃŽ ´=10 . The bitrates are recorded in Table I. Since T=5 is utilized for coding the state of Akiyo, we saw in our tests that the OOI shape was encoded in just four out of the 100 casings and the aggregate number shape bits in the whole bit stream was 720; 720/34=21 along these lines the normal number of shape bits for every edge is , which is an irrelevantly little esteem as contrasted with the normal number of surface bits. If there should be an occurrence of the Foreman, the state of OOI in each one casing is encoded in light of the fact that T=0. We watch that the shape bits are 0.125% and 1.29% of the surface bits for Q=8 and Q=16 , separately. On the other hand, this little extra overhead of shape bits in the EFBE bit stream as contrasted with the CFBE bit stream is incredibly justified by the benefit attained as far as a few helpful substance based functionalities that the shape data empowers. We introduce the correlation of the execution of the DST mode of the EFBE with that of the CFBE utilizing the Foreman feature. A fixed quantization venture of Q =16 is utilized for all the macro pieces in CFBE. Though in the DST mode operation of EFBE, a lower quantizer (Q =8) is utilized for OOI district and higher quantizer ( Q=31) is utilized for the remaining piece of the casing to attain almost the same composition bits as that needed by CFBE. For the shape coding in the DST mode of the EFBE, we set(ÃŽ ´=10 T=0 ) . The quality and bitrate for the first Intra-edge encoded by the two encoders are exhibited in Table II. A higher PSNR for the OOI area is attained at the expense of lower PSNR for the foundation district as contrasted with the general PSNR acquired with the CFBE. The EFBE requires extra 128 bits for coding the state of the OOI V. CONCLUSIONS The building design and configuration of the proposed improved casing based feature encoder is introduced. The fundamental point of the proposed encoder is to give an upgrade to the traditional edge based coding. It is conceivable to attain a few helpful substance based functionalities by inserting the coded representation of a feature objects form alongside the coded surface in the bit stream,. The overhead of extra bits needed for shape coding is short of what 2% of the aggregate bits of the customary edge based coding in our exploratory results.

Redhook Brewery Essay -- essays research papers

Introduction The distribution alliance Redhook formed with Anheuser-Bush in 1994 was to run for 20 years, but could be terminated after 10 years under certain conditions. Under the alliance, A.B. invested in Redhook and gained a 25% stake in the company’s equity, and made its nationwide networks of 700 wholesale distributors. Redhook retained full control over production and marketing. Distributors who participated in the alliance were to be given exclusive distributing rights in their territories. Redhook believed they could gain acceptance and much greater exposure with this alliance with Anheuser-Bush, but the alliance was viewed controversial be many. Strengths and Weaknesses Regarding strengths and weakness, we found that one of Redhook’s weaknesses was that management wanted to make it too big in the craft beer industry too fast. For instance, once Redhook started making a profit they replaced the first brewery with a larger capacity with state of the art equipment. Redhook also has a problem regarding the structure of the industry and the quality of the company’s management team. Another weakness for Redhook was the age group that was buying their craft beer. One of Redhook’s strengths was that they had an agreement with one of the biggest beer distributor Anheuser-Busch to distribute their product. However, one could probably turn that into a weakness for Redhook as Anheuser-Busch may not promote Redhook’s product as well as their own. The table below shows the strengths and weaknesses of Redhook. Strengths Major source of revenue and profit  Ã‚  Ã‚  Ã‚  Ã‚  Craft Beer Market share of the company  Ã‚  Ã‚  Ã‚  Ã‚  4.7% Strong company brands  Ã‚  Ã‚  Ã‚  Ã‚  Blonde ale Marketing and advertising effective  Ã‚  Ã‚  Ã‚  Ã‚  Yes. Articulate plans in place Major focus of the company  Ã‚  Ã‚  Ã‚  Ã‚  Production to produce high quality beer Skilled workers  Ã‚  Ã‚  Ã‚  Ã‚  Trained, educated and prepared Stock price track record  Ã‚  Ã‚  Ã‚  Ã‚  Varies. Down now Technology efficient  Ã‚  Ã‚  Ã‚  Ã‚  Company has embraced technology Company proactive about change  Ã‚  Ã‚  Ã‚  Ã‚  Yes. Company proven change can work International trade  Ã‚  Ã‚  Ã‚  Ã‚  Company goal is to compete in the international market Weaknesses Competitiveness ... ...ours Community Gatherings Marketing on Site Price Discounting Company owned Pubs Visitor Tours Homepage provided classes on brewing Open office of collegiality and collaboration part of office culture Human Resources: Objectives Production of high quality craft beer Control of production in company owned business Operation of regional brewing facilities Production economics through technologically advanced equipment Strategic distribution alliance with Anheuser-Busch Promotion of production within local markets Goals Continued market development and penetration in East Addressing short fall of growth in West Growth in International Market Conclusion Although Anheuser-Busch governs the brewery industry top management also sought to dominate the craft beer market. Their endeavors were rewarded when Red Hook beer sold company stock to Busch. This mutual agreement was beneficial to Red Hook because it offered opportunities for them to serve a larger customer base, increased their distribution suppliers and provided additional brewery locations. Anheuser-Busch attacked the evolution of microbreweries with â€Å"gusto† therefore, forever shaping the revolution of craft beer makers.